Economic Impact Of Smes On The World Economy - 4487 Words

Literature Review Economic Significance of SMEs SMEs play a critical role in the stage of world business. This is evident from the fact that they form 95 % of the enterprises in the world and thereby contributing approximately 60 % of private employment (Ayyagari et al. 2011). SMEs can be found as a vital aspect of economic prosperity and social conditions in the case of certain developed countries such as Japan where 99 % of the total enterprises are SMEs (EIU, 2010). Further in the case of developing countries like India as well, SMEs play a pivotal role in economic development and this is evident from the data from Ministry of Micro Small and Medium Enterprises that there are 13 million SMEs in India as of 2008 statistics which is†¦show more content†¦SMEs and Internationalisation It is argued that since the middle of twentieth century, the world economy has witnessed rapid internationalisation of markets, industries as well as companies. These changes in business environment are reflected in the accumulated research on international marketing, entrepreneurship and other allied areas. Nonetheless, even in the presence of many theoretical frameworks, internationalisation is still challenging for SMEs (Olejnik and Swoboda, 2012; Jones and Coviello, 2005). According to Welch and Luostarinen (1988, p. 36) define internationalisation as â€Å"the process of increasing involvement in international operations. This definition implies that internationalisation is a process of gaining experience outside of the domestic boundaries of an organisation. One of the widely used and discussed models in the area of internationalisation pertaining to Multinational Enterprises (MNEs) as well as SMEs is Uppsala model. As per this model, internationalisation is a self reinforced as well as incremental learning process where in gradual knowledge of foreign markets is gained by companies and based on the confidence gained of such experience and learning they increase theirShow MoreRelatedImpact Of Small And Medium Sized Businesses On Jobs And The Economy1602 Words   |  7 PagesRunning head: SMEs​ 1 The Impact of Small and Medium Sized Businesses on Jobs and the Economy Name: Institution: Outline 1. Introduction Introduces the discussion and gives a thesis statement 2. Discussion Explores the contribution of SMEs to the economy, gives detailed statistics from various academic sources. It also offers an explanation of the impact of the 2008 financial crisis to the SMEs contribution to the economy in regards to employment 3. Conclusion Wraps up theRead MoreUK: Stable Jobs for the Youth Essay1518 Words   |  7 Pagesenvironment of fewer jobs, competition can divide communities and unsettle the social fabric of the country. More importantly, it gives an opportunity to illicit organizations to leverage the anger of the youth and to turn them against the society. Among Economic Co-operation and Development (OECD) countries, more than one in eight of all 15 to 24 year-olds are not in employment, education, or training . The global youth unemployment rates remains at a high 12.7%. As per International Labour Organization’sRead MoreEconomic Development And Development Of Small And Medium Sized Enterprises ( Smes )2194 Words   |  9 PagesIn the modern world, where countries compete extensively, shaping the market towards dynamism, the government began to realise and acknowledge the vital existence of small and medium sized enterprises (SMEs) to maintain a healthy dynamic market economy. 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Free national SME newspaper According to the DTI in 2013 when launching the newspaper called Small Business Connect, the main purpose was so that the Newspaper will improve the flow of relevant opportunity-related information and business improvement resources in the SME sector. â€Å"Our intention is for Small Business Connect to become the preferred source of information for SMMEs and for it to provide enterprises with information on access to markets, new technologies and networking opportunities;Read MoreApplication Of Electronic Commerce ( E Commerce ) On Small Medium Enterprise ( Sme )1455 Words   |  6 PagesEnterprise (SME) In this globalization era, new businesses are emerging and developing very rapidly where competition between businesses are becoming more aggressive. This situation may impact on small business or familiar with small and medium enterprise (SME). In order to survive and stay competitive, SMEs implements a vary of approaches or strategies, such as by adopting internet-based or web based (e-commerce) in their business. Many studies argued that e-commerce is very useful for SME in orderRead MoreChina Business Sme5201 Words   |  21 PagesChinas market reforms and accession to the WTO has led to its economy growing rapidly, to the point where it is now the fourth largest on earth, and is expected to be in the top two within the next decade (Business Monitor International, 2006). As a result, Chinas SMEs are now facing an economy flooded with foreign capital, and with a more open economic climate than in previous years, but also a much more competitive economy, where many of their previo us practices are no longer relevant. This pieceRead MoreEssay Environmental Challenges in Vietnam1245 Words   |  5 Pages Industrialization and development cause for a change in the economical status of a country along with a change in the production and consumption of resources by said country. For decades Vietnam has strived to build an independent, self-reliant economy to provide for an improved chance at gaining a steady path towards being industrialized and developed. By gaining this title, Vietnam would move forward towards creating sustainability for future generations to come. Sustainable development comesRead MoreNotes On Small And Medium Enterprises1116 Words   |  5 PagesAlthough SMEs play an important role in the economy of the country (generally speaking, SMEs constitute over 90% of enterprises in the world and at the same time constitute between 50 and 60 percent of the work force), most of the information, tools, context and motivations for responsible business activities tend to apply to large companies. 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Dell Computer Value Chain Free Essays

Dell Computer Corporation Background: Founded in 1984 by Michael Dell with the aim of building relationships directly with customers. Dell is a premier provider of PC products and services sought by customers worldwide to build their information technology and internet infrastructures. Through its direct business model it designs, manufactures and customises products and services to customer requirements and offers an extensive selection of software and peripherals. We will write a custom essay sample on Dell Computer Value Chain or any similar topic only for you Order Now Dell’s operations using Porter’s value chain – Inbound logistics:Dell has three main factories globally in Austin, Texas; Limerick, Ireland and Penang, Malaysia. The majority of components have to be warehoused within close proximity so suppliers are located close to the factory plants as this facilitates the ease of dispatch of goods whilst lowering costs. Dell established partnerships with its major suppliers using JIT (Just-In-Time) deliveries. Where necessary, Dell provides sales forecasts to suppliers for non-JIT deliveries. To minimise inventory costs Dell opted not to take delivery of bulky items such as monitors and speakers.Such items as dispatched directly to the customer from the suppliers warehouses. Operations: Time and cost savings are key issues and Dell utilises the JIT manufacturing process, loading software and testing the PC’s assembled to order. Finished goods are kept to an extremely low-level hence minimising the risks associated with buffer stock. Dell sees its manufacturing process as a way to cut costs and maintain its competitive advantage. Outbound logistics: Dell provides direct delivery by courier of the finished goods to the final customer. Supplies of sub-assembly components are delivered directly to the customer by the supplier. Marketing and Sales: Dell utilises telesales, media (TV, newspapers and magazines) advertisements in addition to online ads as marketing tools. There are provisions for customer advice on PC specifications and price. This leads to more up to date product specifications due to low quantities of buffer stocks being held in-house. Dell uses its marketing and sales to continually improve and develop its relationship with the end-user/customer. Services:Dell provides installation services by Dell experts as well as 24/7 online support for large businesses and institutions as well as for small businesses and home PC users. Asset recovery and recycling services in an environmentally friendly manner are offered. PC support services in case of malfunctions and protection services against accidental damage are provided. Procurement: Dell built strong supplier relations through their close proximity to the factories in return for guaranteed orders. In this way suppliers inventory levels rarely pile up thereby keeping their costs down.Through the creation of supplier hubs (supplier-managed distribution points) near Dell plants the company was able to limit the number of suppliers required globally. Technology department: Dell has developed e-services and 24/7 online support via their website www. dell. com. More recently Dell is investing in network server technology and building partnerships. Human Resources Management: At Dell, HR is divided into Operations and Management. HR Operations coordinates transactional functions such as benefits, compensation and employee relations through a service centre.Staff members report directly up the chain through HR and rarely have contact with the core business units. HR management includes Dell University, the company’s education and training function, staffing and HR generalists who report to both the VP of a business unit and the VP of HR. Management deals with tactical rather than transactional issues. These HR employees attend the business unit’s staff meetings as consultants, develop the leadership team, produce matrices for such thing as turnover, productivity and cycle times and develop HR strategy for that particular line of business. Firm’s infrastructure: Dell is a global company operating in 34 countries in 3 world regions with about 35,000 employees and $30 billion in sales. Dell is organised along geographic lines into the Americas, Asia-Pacific and Japan, and Europe/Middle East/Africa (EMEA). The corporate headquarters is located in Round Rock, Texas and is also the regional headquarters for Dell Americas. Each of these regions has its own regional headquarters and its own assembly plants and supplier networks. Regional headquarters include Bracknell, UK for EMEA, Hong Kong for Asia-Pacific and Kawasaki for Japan.Dell’s use of innovation and its effect on operations: Dell, one of the world’s leading providers of Technology has been using innovation throughout its business and as a result gained reputation and market share. Three examples of innovation which the company uses are as follows: Affordability of latest technology through Direct Sales Services – Dells uses direct custome r relationship or as it calls it â€Å"customer intimacy† as its distribution strategy. This means meeting customer needs directly and cutting middleman interference as much as possible.This is done either through dedicated sales representatives, telephone based sales and online at www. dell. com. As a result, the purchase price would be lower than other competitors. Dell provides different pricing for different budgets. The secret lies in the customer choice in selecting which parts s/he wants to have in the computer. Does the customer want a simple or a more luxurious computer and how much is he willing to invest in this purchase. Customer Choice and Custom Tailored Services – Customers have various methods of purchasing and can choose whichever channel is appropriate for them.These include telephone, website and kiosk where they can examine, read reviews and check the price. Dell uses a â€Å"build-to-order† manufacturing process which will on average enable them to turn over inventory every five days. This will result in reduced inventory levels and bring the latest technology and design to customers at the lowest price. Customers have 24/7 support via the telephone or online whereby â€Å"any time, any problem can be consulted for†. There is also a 24 hour shipment service. A customer not only can tailor to their needs but can have what they want within 24 hours.Relationship with the supplier – Dell has been a successful player in building relationships with its suppliers and uses a Just in Time (JIT) approach to inventory management with suppliers maintaining their own inventory. Once a customer orders parts for a computer, Dell notifies the supplier to deliver the parts to the factory for assembly. It was widely believed that customers would prefer buying the computers through traditional retail distribution methods. Dell tried this traditional approach and this resulted in its first ever big loss of ($36m) in 1993.As a result of this Dell reverted back to a direct business model approach. Dell’s combined market led and product led approaches Dell combines both market led and product led approaches together as a method of satisfying its customers to outperform its competitors. Dell identifies its customers’ needs i. e. the type of PC’s they like and the features and specifications they are willing to pay for. This is achieved through online surveys, telephone and face to face market research in order to get a general idea of what to produce and then work with a target costing method to achieve its profits but also satisfying customers’ price.Having identified the customers’ needs the next step is to market and sell the final product. Examples of this approach are: Online 24/7 shopping and customer service – To create an excellent customer service above its competitors Dell offers 24hrs online service where customers can fill in questionnaires (customer feedback forms) at their convenience, view available products, custom build their PC’s with step by step specification pricing, quick and secure ordering process , regular special deals and financing options .Free one to one buying advice – With this service customers can either speak to or chat live with an adviser on a one to one basis and ascertain the available features relevant to the specification of their desired PC along with the benefits. How Dell gained competitive advantage: With the rapid growth in technology during the 90’s Dell experienced a slump in 1993 whereby it was forced to re-evaluate their business model in order to try to recapture their market share and competitive advantage.Management’s objective was to focus on specific aspects of Dell’s business and identify how to bring about efficiency through cost savings and thereby increased profitability. Management recognised that by focusing on three areas profitability could be attained. Virtual integration: – In by-passing the retail distribution chain Dell significantly reduced costs by virtually eliminating inventory at each factory through its supplier relations and directly linking customers to the manufacturer. The aim being to cut costs and expedite delivery time with a more reliable value added finished product. E. . Dell was able to trim the number of suppliers used from 204 to 47 in their Austin facility between 1995 and 1998. This led to the number of days a PC sat in inventory from 32 to 7 days. Dell’s target customer was the â€Å"knowledgeable PC user† who knew what they wanted. Dell focused on using a direct business model to target these customers. Real value customer service features: – Dell identified from past sales history and experience since inception that their customer base could be segmented and further targeted to identify their needs. They identified 2 categories – (1) Relationship buyers i. e. arge businesses and institutions and (2) Transactional buyers i. e. small businesses and home PC users. Dell recognised that each category had specific needs. For example, the Relationship buyer was their larger customer base and required more assistance and so were assigned a representative to guide them through the buying experience whereas the Transactional buyer was offered online or telephone assistance. By integrating these categories into their customer service system repeat purchases were quick and easy, purchasing history could be consulted and follow up customer service was more effective.Tailoring manufacturing to customer needs: – Through integration Dell was able to link customers directly to the manufacturers. Customers specific needs were met directly and a more efficient manufacturing process leading to final product completion time added value to the customer by way of a quicker delivery time. Suppliers were also eager to do business with Dell because their inventory levels rarely piled up and reduced their in-house costs. This all added value to Dell’s profitability.Analyse how Intel’s approach to RD and manufacturing could be applied to Dell Although most research focuses on doing something new which is related to technological advancement, in the case of Dell this is different because it has identified customers with specific needs. Dell targets â€Å"knowledgeable PC users† and makes its task of providing a PC easier. Their research focused mainly on an operations management strategy of Just In Time (JIT) process to minimise stockholding costs and delivering the customer order on a timely basis i. e. Economy.Also, Dell researched customer needs and then developed their website e-services (build a PC to order, delivery of PC, and 24/7 online and telephone customer service) i. e. Efficiency. In this way, Dell is able to meet its customers expectations with quality products within the shortest delivery time i. e. Effectiveness. Intel’s approach to research focuses mainly on â€Å"manufacturing capabilities and materials† and â€Å"what technology can offer†. This relates to Dell in that they are using JIT to save costs and shorten lead-time through the management of supplier relationships.Technology has continually enabled Dell to develop their website to offer their customers flexibility.References: 1. Christopher, M ‘Dell Computers: Using the supply Chain to Compete’, Logistics and Supply chain Management (2nd Ed), Financial Times/Pitman Publishing, 1998, p. Unknown. 2. Serwer, Andrew E, ‘Michael Dell turns the PC world inside out’, Fortune, 8 September 1997, pp. 38-44. 3. Author unknown, ‘Dells Competitive Advantage 81’, [Online]. Accessed 19 October 2010 from Google database http://google. com 4. Dell advert – Metro, 18th October 2010 How to cite Dell Computer Value Chain, Papers

The Europeans Essay Research Paper Culture Shock free essay sample

The Europeans Essay, Research Paper Culture Daze: Eloquent European Luxury to Simple New England life Throughout Henry James The Europeans, the interaction of persons who possess huge cultural and societal differences creates powerful subjects of societal order, conformance, tolerance, and love. The esteem of a foreign aristocracy, by a group of blue American households demonstrates the copiousness of societal construction in the 19th century puting. Unexposed to the romantic civilization of Europe, the Wentworth s clasp great regard for their invitees entirely because of their place. In mention to Gertrude Wentworth the writer provinces, She had neer in her life spoken to a alien, and she had frequently thought it would be delicious to make so ( p. 53 ) . The old quotation mark displays the pure thought of talking with a alien would fascinate the common persons populating in America. The mode in which the Wentworth s European cousins hold themselves in, created awe and obfuscation in their common opposite numbers ; as evident in this statement. The cheerful off-hand tone in which her visitant related this darkly romantic narrative seemed to Gertrude really unusual ; but it seemed besides to convey a certain flattery to herself, a acknowledgment of her wisdom and self-respect. She felt a twelve feelings stirring within her ( p. 57 ) . Even after going to the full acquainted with the household s lost cousins, it became clear that no less regard or subservience would be held for them. As witnessed in this quotation mark, We have a Baroness among us. That # 8217 ; s what we must maintain clasp of! ( p. 141 ) . Due to the deficiency of experience of foreign civilization, a simple household remains in a province of awe when they take in a brace of high invitees. Despite their differences, the characters in this book find ways to conform and digest each other s life manner, without giving up their ain self-respect and rules. A less adorable and accepting character, Mr. Wentworth holds some reserves toward his newfound nephews ; yet he still tries to maintain open-minded, as proven by this quotation mark: Mr. Wentworth looked up at his girl, who was standing beside him ; he drew her gently frontward. # 8220 ; You must be careful, # 8221 ; he said. # 8220 ; You must maintain ticker. Indeed, we must all be careful. This is a great alteration ; we are to be exposed to peculiar influences. I don # 8217 ; Ts say they are bad. I don # 8217 ; t judge them in progress. But they may possibly do it necessary that we should exert a great trade of wisdom and self-denial. It will be a different tone ( p. 75 ) . The balance of the household s willingness to portion their place with their unknown cousins shows a great degree of tolerance. Adding to this, is the fact that the Wentworth household really changed how it lived to delight the Baroness. For illustration, they permitted the Baroness to alter the ornament, and manner within their ain place. An act of tolerance even greater yet, occurs when Felix asks for Gertrude Wentworth # 8217 ; s manus in matrimony ; after debating the issue the father decides to let the nuptials to happen, despite the fact he urgently wanted his girl to get married another adult male. On the other manus, the European contingent besides conforms to break tantrum in with their family. A affluent and powerful adult female, the Baroness Munster lived an excessive life, and endured the rough conditions without allowing on to her discontentedness with the state of affairs. In a different signifier of tolerance, Felix, a gifted creative person, withstands resentment to ward his fanciful and frequently fickle business. As a effect of the disparity between the character s life styles, a compelling subject of tolerance emerges. Possibly even more significant than the subject of tolerance, the ability, or deficiency of ability of love to exceed cultural and societal barriers reoccurs throughout the book. The love between Felix and Gertrude genuinely broke through the harnesses and restraints of cultural boundaries. Both found each other highly unusual and quaint. Not merely in their actions, but ideas and feelings every bit good. A statement about Gertrude by the writer clearly displays this. Gertrude looked at him with a unusual feeling. She was believing of the great universe which he knew and which she did non, and how full of superb endowments it must be ( p. 93 ) . The powerful bond between these two even changes the terrible reserves of Mr. Wentworth and the remainder of the household, including her sister Queen city when she says, He cares so much for you Gertrude Father, you must accept ( p. 184 ) . On the opposite side, the great fondness Robert Acton possesses towards Eugenia can non assist her rec ognize her errors. It is by her obstinacy and utmost reluctance to accept the conclusiveness of her matrimony with the prince, which causes her to go forth America without get marrieding Robert. This move, which would hold given her a new beginning of life and felicity, is lost, and she is bound to a life of grave solitariness, giving up joy to maintain her societal place. The Europeans, displays the interaction of persons who possess huge cultural and societal differences and creates powerful subjects of societal order, conformance, tolerance, and love.

Rose For Emily Essays (875 words) - A Rose For Emily, Emily Grierson

Rose For Emily The Reason the main character, Emily Grierson, in William Faulkner's "A Rose for Emily" murdered her lover, Homer Barron, was a combined contribution of the society she lived in. The cousin's snootiness and high expectations of the Grierson family legacy made it difficult for Emily and Homer to be together as a couple. "The two female cousins were more Grierson than Miss Emily had ever been." (5) The cousins would keep Emily in line because they were more aristrocatic, therefore forcing Emily into keeping the family name pure by not being with a labor worker who often got drunk and liked men. The cousins had a talk with Emily, which drove Homer out for a short period of time. For fear of Homer leaving her, she ventured to the local pharmacy to purchase arsenic (then used as rat poison) for what she believed might be the only way to keep the man she loved from leaving her. Emily's father scared all her suitors away, believing that she was too good for all of them, which in turn left her single at a very old age. Emily's over-possessive, father traumatized her into believing that she would be alone all of her life. "The ?Patrimony of a man' destroys Emily as her father smothers her with over-protectiveness. He prevents her from courting anymore" (Internet 1). Her father never gave her the opportunity of a happy, joyful family life, which every person deserves. Her father never gave her the opportunity of a happy, joyful family life, which every person deserves. When her father died and she found someone she liked, she instantly became attached to this man and was not willing to let him go. "Emily decides she will be vindictive, she will have her man"(Internet 2). Emily chose the first man possible in a sort of way to lash back at the father who never allowed her to have what she desired the most, companionship. With her father now deceased, she had complete freedom in choosing and keeping any suitor she found acceptable. Having never had the opportunity, Emily had no concept of how to treat and be a companion to the opposite sex. This would explain the unbreakable attachment to the first man who came along, Homer Barron. In a way she took what she could get at that moment thinking that there might never be another chance for her again, therefore she settled for Homer Barron. All of the town's pity, gossip, and assumptions about Emily and her family brought on more stress and insanity about keeping the Grierson name aristocratic and clean. In essence, she was living up to the family standards set by that of her local society. "Her father and the townsfolk that see her as an untouchable idol perpetrate this dementia; the loneliness that they force her to endure is maddening" (Internet 1). At times the town felt sorrow for her and had thoughts of consoling her but never actually put them into action. They always let her endure everything she was suffering on her own. Although they no longer had any reason to be, the women of the town still felt a pang of jealousy towards her family aristocracy and history. The women, to satisfy their own consciences, acted as if they actually felt sympathy for Emily, where in all honesty, not a single one cared for her in any way. The town merely wanted to put up a false front. Homer Baron, who was very inconsiderate and casual about her past, contributed to his own murder. Homer Barron was a bi-sexual, Yankee, drunk who was going to leave her after he had his way with her. She knew this from the town's gossip and she was growing more and more insecure about Homer. "We can imagine, however the outcome might have been had Homer Barron, who was not the marrying man, succeeded, in the town's eyes, in seducing her and then deserting her." (Short Story criticisms 150) Homer was seen drinking at the bar with men and it was known that he was interested in men. Homer was never really intending to stay long term with Emily. He was just a passer by who was only there for road construction. "And when she lost him she could see that for her that was the end of life, there was nothing left except to grow older, alone, solitary." (Internet 2) The thing she feared the most was being alone with no companion. Emily had endured all of this

Ballparks Then and Now essays

Ballparks Then and Now essays Ballparks are becoming more advanced and fan friendly. There has been six new stadiums built in the last three to four years, and 8 more are on the way. Does it have something to do with the stadiums falling apart or just the fact that fans need something new? Some new stadiums try to stay with some of the same features from their old stadiums and some go to something totally different. What has changed in the style of the inner and outer parts of ballparks? Have the changes, the use of technology and art in the ballparks bettered the overall environment of the game of baseball. Stadiums of the old have special items about them, like the green monster in Boston or the ivy on the wall in Wrigley but also have things that people hate. With the new parks built, the environment is supposed to change for the best baseball experience possible. A few big baseball cities have all gone from old parks with lots of problems to beautiful stadiums that people awe over. Boston has the oldest stadium currently being used in the majors. It has been in use since 1912, when it was built, by Osborn Engineering (ballparksofbaseball.com 1). It took one year to complete and it was built on concrete and steel. Originally it was one level and very plain inside. The only appealing thing in the stadium was the mammoth left field wall called the green monster (ballparksofbaseball.com 2). The outside of the building was a large red brick facade that has never changed. Another thing this stadium is known for is its construction of its wall and its messed up dimensions that make up its home run territory. It has a very low left field fence that is very close compared to most parks. Many players around the league frown upon this because of the bad collision as the fence takes out the players at the hip (Enders 32). The last major thing the stadium is known for is the famous Landown Street. This street runs behind the green mons...

Three ways to tame an out-of-control sentence

Three ways to tame an out-of-control sentence Three ways to tame wild sentences You dont have to work in a zoo, the circus or pest control to come face to face with a wild beast at work. Sometimes theyre found lurking in our writing. Sounds strange? Well, an out-of-control sentence can be a terrifying thing. Take this monster, based on a real-life example: I have attached a document to this report – ‘Marketing budget for 2016’ – which explains at length our new strategy, including why we are reducing spending on broadcast advertising, and the process of selecting partner agencies to work with in consultation with the CEO, and specialists within the marketing department. If you find yourself writing a sentence like this, you might end up feeling like you’re being attacked by your own creation. It’s frighteningly easy to get tangled up – and to make grammar and punctuation errors – when a sentence is 50 words long. The reader has it even worse. Long, complicated sentences are hard to follow, because they force the reader to keep track of several ideas at the same time while they wait for the full picture to emerge. Luckily, there are several ways to tame sentences that are starting to run wild. Here are three simple techniques that will have even the least domesticated sentences purring in your lap in no time. One sentence, one idea A sentence works best when it contains one idea. This means your reader has to take in only one thing at a time, making it easier for them to follow what you are saying. You may fear that this approach will dumb down your style – but it actually does the opposite. By ensuring each sentence contains just a single idea, you free up your reader’s energy to focus on your point, rather than on trying to keep track of your thought process. This is crucial if what you’re communicating is complicated or technical (or, dare we say it, a bit dull). It also makes your writing more powerful. If you string together several ideas in one sentence, they may each have less impact than if they were presented on their own. Take this example, which is based on a real-life letter to a customer: We are very sorry for the mistake that happened as we have a number of new staff working in sales, and regrettably one of them misunderstood the information given to them about our prices, and advised that we were offering a universal 40 per cent discount, when in fact this was a time-limited offer for existing customers. If we break down this sprawling sentence, we can see it contains three distinct ideas. They are: 1) We apologise for the mistake. 2) The mistake was caused by new staff misunderstanding our pricing. 3) The discount did not apply in this case. Now let’s apply the one-sentence-one-idea model: We are very sorry for quoting you the wrong price. This was because one of our new members of staff had misunderstood our pricing system. The 40 per cent discount you were offered in fact applies only to existing customers. This is clearer and has more impact. It also feels less like a rather rambling excuse, and more like a genuine apology and explanation. If it gets listy, put some bullets in it If you find that you’re weighing down the tail of a sentence with several related ideas, a bulleted list may help. For example, instead of writing: This document includes instructions on the program’s system requirements, how to use the program complete with screenshots, how to access the help file, whom to contact for more information, and licensing terms and conditions. you can split it into bullet points: This document includes: the program’s system requirements how to use the program (with screenshots) how to access the help file whom to contact for more information licensing terms and conditions. (If youre unsure how to punctuate bulleted lists, watch our short video that explains all.) Full stop them in their tracks Sometimes the simplest remedy is the best. If you find yourself agonising over whether to use a comma or a full stop, go for the full stop. Stringing together lots of ideas using commas often makes a sentence harder to read. For example: Thomas Atkins is the CEO of ACME Ltd, having founded the company in 1999, after seeing the low quality of widgets available at the time, responding with improved quality while charging the low prices ACME Ltd is still known for today. Splitting the sentence in two makes its ideas much more definite. First, the reader learns who founded the company. Then, why he did so: Thomas Atkins is the CEO of ACME Ltd, having founded the company in 1999. Atkins saw the low quality of widgets available at the time and responded by improving quality while charging the low prices ACME Ltd is still known for today. Even now, the second sentence remains a bit unwieldy. In cases like this, consider splitting it into even smaller units. This allows you to elaborate on each idea independently, in a way that would be unreadable as a single sentence. Thomas Atkins is the CEO of ACME Ltd, having founded the company in Bristol in 1999. Atkins was dissatisfied with the low quality of widgets available at the time, which were prone to breaking after a year’s use. So he dedicated himself to designing and producing better quality widgets, while charging the low prices ACME Ltd is still known for today. One. Last. Thing. We’re not suggesting that you eradicate commas and longer sentences altogether. Too many short sentences can give your writing a juddering, stop-start rhythm, which can be distracting for the reader. We recommend a maximum length of about 35 words for sentences – but below that limit, don’t focus too much on length. Instead, focus on the idea you want each sentence to communicate to your reader. You’ll find it much easier to write, punctuate and edit – and you’ll avoid unleashing any wild beasts. 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Rhetorical Analysis of JFK'S Inaugural Address Essay

Rhetorical Analysis of JFK'S Inaugural Address - Essay Example Therefore, the speech encourages Americans that through him a torch of a new revolution has been handed over to them and all must participate. JFK feels that in unity Americans can achieve more. Therefore, he calls them to a pledge of allegiance to the nation. Additionally, JKF called for Americans to be proud of their nation and to give it the necessary support to climb ladders that other nations have not climbed. His speech lures Americans to believe in their great potential to bring about changes they want in their land and beyond. This paper will focus on rhetorical analysis of JFK’s inaugural address. The inaugural speech by JFK had several goals. First, JFK needed to pass a message of accomplishment in winning the presidential elections. Kennedy was nominated as the democratic candidate for presidency in 1960, defeating the republican’s choice, Richard Nixon. Therefore, JFK starts his speech with diction to show his celebration of winning and his belief in freedom gained through his election. To him, this day not only signifies victory but also is a celebration of freedom, because it symbolizes the end of poor leadership and a beginning of another era. JFK starts his speech by reminding Americans of the pre-existing sense of pride of their nation. Kennedy says, â€Å"For I have sworn before you and Almighty God the same solemn oath our forebears prescribed nearly a century and three-quarters ago† (Kennedy). One reason that makes Kennedy revisit ancient achievements is to show that he is in line with American Vision and to build a good name for himself. To Americans, the day when they have received their independence means very much – it is one of the most significant moments in their history. Mentioning it, Kennedy is bound to get some followers who associate themselves with the independence. He later claims, â€Å"Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans born in this century, tempered by war, disciplined by a hard and bitter peace, proud of our ancient heritage † (Kennedy). By this, Kennedy shows, through words, a picture to the Americans – he has taken the mantle from leaders before him to fulfill certain tasks and responsibilities according to the collective wish of the Americans. Secondly, JFK seeks support for his presidency and uses the unification tool to lure Americans to support him. His speech is full of anaphora of â€Å"to† and â€Å"let both sides† to address both the republicans and the democrats present in this inauguration. JFK has a goal of uniting all Americans and fighting racism. To achieve this, he sates, â€Å"And so, my fellow Americans: ask not what your country can do for you—ask what you can do for your country. My fellow citizens of the world: ask not what America will do for you, but what together we can do for the freedom of man† (Kennedy). This statement inspires Americans and the world at large as they have so much they can do for their country. Additionally, it demonstrates them that if people collectively put their mind to something, they will achieve it. For instance, it will take unification to do away with racism, corruption, and achieve world freedom and world peace. Additionally, Kennedy unifies the public through the use of alliteration. For instance, he says, â€Å"Let’s go forth and lead the land we love†